WAJO 株式会社 和醸 日本の酒を世界へ。

2015年1月 元旦を日本酒の日にしよう!「元旦!日本酒祭り」北京・上海同時開催

明けましておめでとうございます!今年もどうぞよろしくお願いいたします。今年はブログの更新頑張ります!

去年の春からずっと準備してきたイベント、「元旦!日本酒祭り」をついに実施!

 

これは、一般の中国人に対し、少しでも日本酒に触れる機会を増やそうと考えたイベントで、元旦を日本酒の日として定着させることを目標にしております。

元旦に日本酒を飲む行為は日本人にとっては当たり前ですが、中国では誰も知りません。

その文化=お屠蘇を、中国の人に紹介し、縁起の良いお酒として飲んでもらおうというもの。

しかも、お正月と言えば、やっぱり生酒!ということで、生酒を特別に輸入し、お屠蘇として飲んでもらおうという企画です。

具体的には、北京・上海の日本料理店、合計約80店で、お正月の期間(1月1日~2月中旬まで)にお屠蘇として生酒が飲める、という内容。

イベントに参加してくださっているレストランに行くと、スタッフが「お屠蘇はいかがですか?」とお勧めしてくれます。

お屠蘇用の盃も準備し、盃を使って飲むことができます。(1本お酒を頼むと盃おひとつプレゼント)

また、広告会社とコラボし作成した、お屠蘇文化を説明した卓上カレンダーも消費者に配布。

 

さらに、今回は現地メディアに対する発表会も行いました。

お屠蘇の歴史(実は中国が発祥)、その意味、飲み方まで詳しく説明。生酒についての説明と、テイスティングも体験していただきました。

お屠蘇文化と、生酒について、中国のメディアでもたくさん取り上げていただきました。

現在、北京・上海の80店舗で実施中です!

この季節の生酒の美味しさと、お正月は日本酒を飲む時期なんだということを、中国で伝えられれば!

今後もこのイベントを毎年実施拡大してゆき、元旦といえば日本料理店で日本酒だよね!と中国の若者に言ってもらえる日がくればいいなと願っております。

*「中国で日本酒文化を広める会」が主催するイベントになっております。

 

 

 

 

 

 

お知らせ

2015年1月 元旦を日本酒の日にしよう!「元旦!日本酒祭り」北京・上海同時開催 への50件のコメント

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